What is Find The Leak.
Find The Leak is a GTM diagnostic. It measures your AI Share of Model across ChatGPT, Claude, and Gemini; maps your competitive threat surface; audits your SEO and tech-stack health; surfaces what buyers are actually saying in reviews, Reddit, and press; and ranks the seven fixes most likely to move your pipeline in the next thirty days.
The deliverable is a roughly thirty-page PDF, generated from twenty-plus live public data sources and delivered straight to your inbox — no calls, no waiting on a callback. $99, one time.
Any business that competes for buyers online.
SaaS companies, local service businesses, e-commerce brands, agencies, professional services firms. If your buyers search, compare, or ask AI before they buy, this diagnostic shows you where you're losing them. AI assistants are recommending competitors. Inbound that used to land is stalling. A competitor you barely tracked suddenly owns the category conversation. Find The Leak is the diagnostic that tells you where, specifically, the pressure is dropping, and what to do this quarter to close the gaps.
Ten sections. One score. Seven fixes.
Every report opens with a 0–100 Pressure Reading, a weighted composite across seven GTM dimensions: competitive positioning, page speed, SEO and indexability, review presence, AI Share of Model, security headers, and tech-stack maturity. Below 50 means pressure is dropping faster than the company can fill it. Above 75 is rare and worth defending.
From there, the report unpacks each dimension with quantified findings tied to specific data points: a competitor threat map cross-referenced with Google Trends and ad-channel activity; an AI Share of Model measurement across eight buyer-intent queries on three LLMs; a tech stack health audit naming the gaps; a Voice of Customer pass over G2, Trustpilot, Reddit, YouTube, and recent press; a Wayback-Machine timeline of messaging drift; and a hiring-signal read on every competitor by GTM motion.
The last section is the one most readers turn to first: seven 30-day quick wins, ranked, cited to the data point that produced them, with effort and impact ratings. Every fix is specific. None of them are “invest in content.”
Submit, pay, done.
You submit the form on the home page: your domain, one required competitor (up to three), and your work email. Pay $99 via Stripe and the engine starts immediately, running against twenty-plus live data sources.
No call to schedule. The PDF lands in your inbox automatically, usually within twenty minutes — a ranked fix list and a clear picture of where the pressure is dropping, ready to read on your own time.
Public signals only.
Every metric in a Find The Leak report is generated from publicly available data on the domain you submit: search visibility, AI model mentions, tech stack signals scraped from your DOM, review aggregates, public job postings, press coverage, social presence, and similar public sources. We do not access anything behind a login or paywall. The public-signal output is aggregated across customers for category-level benchmarks where individual companies are never named. See our privacy policy for the full detail.
The full methodology, dimension weights, and data-source list ship as an appendix in every report. Nothing is hidden behind “proprietary models.” Every number cites the source it came from.
Built by Michael Honeycutt.
Find The Leak was built by Michael Honeycutt, a marketing operator who has spent two decades inside the funnels of companies that eventually realized their pipeline was leaking somewhere their dashboard couldn't see. The diagnostic exists because every category now has a competitor winning the AI-assisted buying conversation, and most teams find out months too late.
Ready to read the needle?
The form takes two minutes. Pay $99 and the PDF lands in your inbox automatically — no call required.
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