What if it finds nothing interesting?

Then you get a refund. If your Pressure Reading comes back above 85 with no actionable leaks, we consider that a failure on our side and refund you.

How does engagement work?

Submit your domain, three competitors, and your work email. A member of our team will reach out within one business day to schedule a diagnostic debrief and walk through the report with you.

Is my data stored anywhere?

Your domain, competitor list, and email are held only long enough to run the engine and deliver the PDF. We don't sell, resell, or aggregate your data. Ever.

What if I don't have competitors in mind?

Leave it blank. The engine will infer your 3 closest competitors from your category positioning. It's almost always right, and you get to correct it after the fact.

Can I share the report internally?

Yes. The PDF is yours. Stamp your logo on it, forward it to the board, drop it in a QBR. Whatever moves pressure.

About

What is Find The Leak.

Find The Leak is a GTM diagnostic. It measures your AI Share of Model across ChatGPT, Claude, and Gemini; maps your competitive threat surface; audits your SEO and tech-stack health; surfaces what buyers are actually saying in reviews, Reddit, and press; and ranks the seven fixes most likely to move your pipeline in the next thirty days.

The deliverable is a roughly thirty-page PDF, generated from twenty-plus live public data sources, walked through with our team in a consultation debrief. There is no self-serve checkout. Every diagnostic begins with an intake form and ends with a real person on a call.

Who it's for

Any business that competes for buyers online.

SaaS companies, local service businesses, e-commerce brands, agencies, professional services firms. If your buyers search, compare, or ask AI before they buy, this diagnostic shows you where you're losing them. AI assistants are recommending competitors. Inbound that used to land is stalling. A competitor you barely tracked suddenly owns the category conversation. Find The Leak is the diagnostic that tells you where, specifically, the pressure is dropping, and what to do this quarter to close the gaps.

What's inside the report

Ten sections. One score. Seven fixes.

Every report opens with a 0–100 Pressure Reading, a weighted composite across seven GTM dimensions: competitive positioning, page speed, SEO and indexability, review presence, AI Share of Model, security headers, and tech-stack maturity. Below 50 means pressure is dropping faster than the company can fill it. Above 75 is rare and worth defending.

From there, the report unpacks each dimension with quantified findings tied to specific data points: a competitor threat map cross-referenced with Google Trends and ad-channel activity; an AI Share of Model measurement across eight buyer-intent queries on three LLMs; a tech stack health audit naming the gaps; a Voice of Customer pass over G2, Trustpilot, Reddit, YouTube, and recent press; a Wayback-Machine timeline of messaging drift; and a hiring-signal read on every competitor by GTM motion.

The last section is the one most readers turn to first: seven 30-day quick wins, ranked, cited to the data point that produced them, with effort and impact ratings. Every fix is specific. None of them are “invest in content.”

How it works

Submit, run, debrief.

You submit the intake form on the home page: domain, three competitors, work email, and your biggest GTM concern. The engine begins running against twenty-plus live data sources in the background. A member of our team responds within one business day to schedule a debrief.

During the debrief we walk through the report together, contextualize the findings against what we know about your category, and prioritize the next thirty days. You leave the call with a PDF, a ranked fix list, and a clear picture of where the pressure is dropping.

What we measure (and don't)

Public signals only.

Every metric in a Find The Leak report is generated from publicly available data on the domain you submit: search visibility, AI model mentions, tech stack signals scraped from your DOM, review aggregates, public job postings, press coverage, social presence, and similar public sources. We do not access anything behind a login or paywall. The public-signal output is aggregated across customers for category-level benchmarks where individual companies are never named. See our privacy policy for the full detail.

The full methodology, dimension weights, and data-source list ship as an appendix in every report. Nothing is hidden behind “proprietary models.” Every number cites the source it came from.

About the operator

Built by Michael Honeycutt.

Find The Leak was built by Michael Honeycutt, a marketing operator who has spent two decades inside the funnels of companies that eventually realized their pipeline was leaking somewhere their dashboard couldn't see. The diagnostic exists because every category now has a competitor winning the AI-assisted buying conversation, and most teams find out months too late.

Ready to read the needle?

The intake takes two minutes. A member of our team will respond within one business day with a debrief slot.

Request a diagnostic →